Gronroos Christian (Swedish School Of Economics Helsinki) - Service Management And Marketing Managing The Service Profit Logic - Paperback Comic Book & Cartoon Art Many practices associated with these

Many practices associated with these ideas such as dynamic capabilities just - in - time production iterative or prototype - driven product development flexible design and manufacturing modular architectures and component reuse are now commonly regarded as standard best practices

Author(s): Janning Michelle

Barcode: 9781032548197

Barcode: 9780470139493

Gronroos Christian (Swedish School Of Economics Helsinki) - Service Management And Marketing Managing The Service Profit Logic - Paperback Comic Book & Cartoon Art Many practices associated with theseBinding: Paperback Description: * This text examines why managing the marketing function has become a responsibility for top level executives; and why the total marketing function is spread throughout the organization and executing marketing has become a responsibility for practically everyone. Title: Service Management And Marketing Managing The Service Profit Logic Author(s): Gronroos Christian (Swedish School Of Economics Helsinki) Publisher: John