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Philip Morris Internationals new goal: ultimately replace combustible products to the benefit of adult smokers, society, and our company. Yet over the next eight years, Philip Morris International introduced at least 30 new flavor capsule cigarette brands into Latin American markets, including watermelon-flavored Marlboro Summer Zest and cherry- and menthol-flavored Marlboro Blossom Fusion, a review of government records, scientific research and other reporting by The Examination found

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So, the re-brand first touched on the design of the pack and the abolition of the "Red" variety