ugly cigarette packaging In 2012, the Australian government worked with researchers to find the least appealing color for as part of its plain packaging laws. The result was Pantone 448 C, a muddy In 2012, Australian health officials

In 2012, Australian health officials and market researchers were looking for the most unappealing color to use on plain cigarette packaging. After extensive studies with smokers, they concluded that Pantone 448 C How sludgy olive green became the official colour of cigarettes The Irish Times Ugly Cigarette Packs Arrive in Welsh Shops Opinion Ugly Is the New Look for Cigarette Packs The New York Times

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