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So no matter what way you look at it, it's the healthier option," Taieb said

We wrote an investor letter, endorsed by socially responsible investors managing over $64 billion in assets, asking the heads of major entertainment corporations to do the right thing for public health and take smoking out of youth-rated films

This makes it easy for consumers to obtain and use large quantities of nicotine at once, which Jackler believes could lead to nicotine overdoses, child poisoning, and more nicotine addiction overall

To check myself, I went back out and asked about the price of something far more innocent than a pack of cigarettes: a can of Coca-Cola