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The theme of smoking appears often in Hirsts early work

Res.: Infrastruct

Consumers are meant to infer that they somehow benefit from the lack of additives, though a warning box clarifies that No additives in our tobacco does NOT mean a safer cigarette. In Winstons case, smoking 100% tobacco is meant to make the smoker feel more hardcore or serious a true smoker No Bull. Other Winston ads from the late 90s render Winstons as a Real Cigarette, presumably as opposed to a sissy cigarette, and some use the simple slogan, Straight up a slang term connoting both honest, straight-talk and something that isnt watered down (as in an alcoholic beverage with no ice)

A report by the US Food and Drug Administration advisory committee estimated that if measures to ban menthol cigarettes had been taken in 2010 in the United States, approximately 17,000 premature deaths could have been prevented and 2.3 million people would not have started smoking during the decade 2010-2020