Halligan Brian - Marketing Lessons From The Grateful Dead What Every Business Can Learn From The Most Iconic Band In History - Hardcover POST PRESENT MEDIUM Description: Now on Netflix

Halligan Brian - Marketing Lessons From The Grateful Dead What Every Business Can Learn From The Most Iconic Band In History - Hardcover POST PRESENT MEDIUM Description: Now on NetflixBinding: Hardcover Description: The Grateful Dead rock legends marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts not album sales. Title: Marketing Lessons From The Grateful Dead What Every Business Can Learn From The Most Iconic Band

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