Adamou Betty - Games And Gamification In Market Research Increasing Consumer Engagement In Research For Business Success - Paperback FELTE Title: The New Industrial State
Adamou Betty - Games And Gamification In Market Research Increasing Consumer Engagement In Research For Business Success - Paperback FELTE Title: The New Industrial StateBinding: Paperback Description: Create intrinsic engagement in the research sphere through gamification; exploit existing and emerging technologies and glean better quality untapped data that cannot be obtained through traditional surveying methods. Title: Games And Gamification In Market Research Increasing Consumer Engagement In Research For Business Success Author(s): Adamou Betty Publisher: Kogan Page Ltd Barcode: 9780749483357 Pages: 360 Pages
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