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Packaging innovations also played a vital role in ensuring that each smoke was perfect, particularly for blue-collar workers who saw smoking as a sole pleasure

Tobacco Industry Research Committee The Tobacco Industry Research Committee (TIRC), is a really good example of the type of strategy Hill would typically recommend for industries, and a good example of how the fake-expert strategy deployed by Lee and Bernays became science denial

You should also look at the strength of the product

The hero of the film is Nick Naylor, chief press secretary of Big Tobacco, who earns his living defending the rights of smokers and cigarette makers in today's neo-puritan world