Prevel Katsanis Lea - Global Issues In Pharmaceutical Marketing - Paperback KOZ ENTERTAINMENT Translated and Introduced by Maurice

Translated and Introduced by Maurice Cranston

(Assistant Professor Assistant Professor Department Of Sociology University Of Michigan)

Publication Date: 4/11/2023

Barcode: 9780380789627

Prevel Katsanis Lea - Global Issues In Pharmaceutical Marketing - Paperback KOZ ENTERTAINMENT Translated and Introduced by MauriceBinding: Paperback Description: Global Issues in Pharmaceutical Marketing presents a balanced research based perspective combined with a practical outlook on the current issues faced by the ethical biotech and generic segments of the pharmaceutical industry. It integrates an analytical approach with a global view to examine such issues as market access digital marketing emerging markets branding and more. The book covers not only the North American