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California Steps up to Stop Big Tobacco From Maliciously Targeting Black Communities Western Center on Law & Poverty Report: Tobacco industry continuing decades long targeting of Black communities, women, youth with menthol products American Heart Association Big Tobacco targets AAPI (Asian American and Pacific Islander) and LGBTQ+ communities using predatory, calculated marketing strategies that exploit social isolation, stress, and cultural values to drive up tobacco sales. The 'predatory marketing' behind menthol cigarettes and how a ban could save Black lives

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