Murphy John A. - The Lifebelt The Definitive Guide To Managing Customer Retention - Hardcover NOW-AGAIN RECORDS Having been dismissed by the

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Murphy John A. - The Lifebelt The Definitive Guide To Managing Customer Retention - Hardcover NOW-AGAIN RECORDS Having been dismissed by theBinding: Hardcover Description: In a world where there is increasing choice for just about every kind of product and service winning and holding the best customers is key to the success of any business. Customer Relationship Management or CRM is a concept that senior managers in any kind of business ignore at their peril. At its heart is the successful management of customer retention by being customer focused as an organization. The concept is not